2013 Job Descriptions for Fundraising

Receipt: The job of your receipt is to thank a donor and make him or her want to give again. That happens when the donor feels genuinely thanked in a timely manner and understands that the gift made a difference. It also happens when your receipt facilitates another gift. Look at your receipt. Does it scream "thank you" and make a donor feel very good about giving to you? Or is it simply an accounting function, about as exciting as a form from your health insurance provider?