2013 Job Descriptions for Fundraising

People
Copywriter: Yes, I know we covered "copy" before, but the people who write copy that goes to your donors have very important jobs, and they deserve special mention. Their jobs are to get people to take action, as in give a gift. Beautiful words or flowing sentence structure is nice. But the question is, "Will it raise money?" If your writer is too married to his or her words, or is more concerned about sentence structure than results, it's time for a change.