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Strategic consultant: This may be an outside professional, or it may be you. Either way, the task is to keep bringing new things to the table. Some may be crazy, but those rabbit trails can occasionally lead to the next breakthrough. If you're not setting time aside for strategizing new approaches and messages, you could be holding your program back.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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