2013 Job Descriptions for Fundraising

List broker: Again, this may be an outside professional, or it may be someone internal in your nonprofit. Either way, the job is to bring fresh thinking to list selections. This doesn't mean ideas that are so far out of the box that they left the time zone, but it does call for suggestions about new lists to test, alternate ways to slice and dice the best-performing lists, and lists to let rest for a time. Your list broker's recommendation should not repeatedly look like "same song, next verse."