Advice From the Fundraising Sages

So to begin 2013, I asked four of my colleagues, all seasoned professionals with years of hands-on fundraising experience, to contribute one piece of advice for fundraising in this new year. Here’s what they told me.

Yes, you’re hearing voices …
“Take time to listen to the voices of your donors,” says Dana Heter, founder and president of DirectStrategies, a direct-response agency focused on strategy for fund development. "You do not have a homogeneous donor base. You have a compendium of donor bases — each with distinct profiles, interests, motivations for giving and desires for what they want out of the relationship.