Advice From the Fundraising Sages

“You need to communicate in ways that are perfectly tuned to who each donor is, what they believe individually and the sense of fulfillment each one receives when contributing to your organization. Going deeper into your data to truly hear what donors are saying is essential to succeed,” he adds.

No case = no support
Rick Felton, founder and president of Matthew Five Sixteen, focuses on major donors programs, and that means he’s also focusing on things like the fiscal cliff, IRS tax code changes and the stock market. He suggests that the first thing we need to do is “remind major donors — or at least remind ourselves — that their investments are in good shape. We are not back to the highs in the Dow in 2007, but we are well off the lows of 2009. In fact, at around 13,300, the Dow has more than doubled since the low.