Advice From the Fundraising Sages

They’re talking about you
“Adopt and adapt to a ‘market to and through your constituents’ mentality,” says Eric Streiff, president of Oculus Direct. “People support organizations they believe in and have an affinity to, but they are also being far more selective about which organizations they support. Their gratification comes from doing more than just giving money — it comes from being a part of something bigger than themselves, which means participation and active engagement at multiple levels.