Advice From the Fundraising Sages
4 seasoned fundraising professions share their 2013 counsel.
“In addition to this, the new donor is more likely than previous generations to share information about whom they support and how they support their favorite charity," he adds. "Nonprofits that embrace this new reality may find themselves with fewer supporters in the end, but their donors will demonstrate greater loyalty, affinity and advocacy, and have a higher likelihood of being a substantial supporter over a longer period of time."
- Companies:
- Packer List
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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