Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
If you're experiencing this, you have to put a stop to it in 2013. This doesn't mean being rude or never again eating in the employee lunchroom. Instead, offer to make a presentation in a staff meeting about direct response and show examples of what is working right now. Encourage colleagues to bring in samples of mail they receive at home, or to forward you the e-mails they receive from other nonprofits.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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