Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
Great websites are important. But there are a zillion great websites. Finding yours by chance can happen, but so can hitting a home run your very first time up to bat in Little League. Possible - but not probable.
Every year is a new opportunity for misguided people to suggest the best way to improve the bottom line is to eliminate that pesky and expensive donor acquisition. Don't let them prevail. It's the leading cause of slow but certain suicide by attrition.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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