Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
Donors want to make a difference with their gifts. So as you plan for the New Year, focus on what works in fundraising (not what makes your colleagues happy), be aggressive in looking for more people who will support your cause, and always tell them how they can eliminate a problem by giving.
That way, you'll avoid some turkeys that can lead to fundraising indigestion.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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