Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
I suppose we could argue for days about what is the worst abuse a nonprofit could heap upon its donors, and certainly ethical breeches would be right at the top. However, I contend that boring donors to death comes in slightly below that. It's not illegal — but it probably should be.
Are you guilty of this in your fundraising? Have lean staffs, tight budgets and too long of a to-do list made it OK to be less than exciting when you talk to your donors? Here are some of the propagators of boredom I keep seeing in donor communication.
2 Comments
View Comments
E
T
Pamela Barden
Author's page
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments