I'm Bored!
It's not just the lament of children …
Culprit No. 1: Newsletters that have everything ... but news
Are you telling your donors something they don't already know in your newsletter? Or have you fallen prey to filling pages with filler? You know what I mean — lists of donors giving memorial gifts in eight-point type, updates that repeat what you've already said instead of providing new results or letters from donors that have been edited to sound like paid advertisements.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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