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Instead, report on the project you were raising money for last quarter. Did you meet the goal? If not, can they still support it? What was the outcome of the event you promoted or the program you launched for those you serve? Make sure there is plenty of "I didn't know that!" news if you expect your donors to look forward to your updates.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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