I'm Bored!
It's not just the lament of children …
Culprit No. 2: Websites that are tragically out of date
"Click here to learn more about our event!" So I do — and you're inviting me to register for an event that was six months ago. Or the last blog post on your site was a year (or more) ago. Photos aren't changing, so I wonder if you're still in business.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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