I'm Bored!

The beauty — and curse — of a website is the ability to keep current. Focus on having a manageable number of pages that are fresh and up-to-date, and take down the ones that aren't current (or never get any traffic). Trying to do too much is a sure way to fail.

Culprit No. 3: E-mail that doesn't get to the point
I recently received an e-mail that was 97 words long. The gist of it was, "Help us reach our goal/your gift will do this and that/your gift will be matched/our commitment to you is that we will do what we say/thanks."