I'm Bored!
It's not just the lament of children …
You're passionate about the work of your nonprofit (or at least you should be). Unfortunately, your donors only know what you tell them — and what they then choose to read, watch or listen to. To stave off boredom, always ask yourself, "What will my donors learn that's new from this communication? Will it matter to them?"
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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