Best Practices Never Go Out of Style
But you need to find what works best for your organization.
Someone asked me last week for a list of best practices for direct-response fundraising. Oh, if it were that easy!
After all, I love checklists. Being able to look at a list of best practices and check them off one by one, knowing that when I had them all checked off, my copy would be successful — well, that's as close to heaven as I can imagine.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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