Best Practices Never Go Out of Style
But you need to find what works best for your organization.
There's a memorable scene in the movie "City Slickers" between Billy Crystal (Mitch) and Jack Palance (Curly). Curly asks Mitch, "Do you know what the secret of life is? This …" (He holds up one finger.) Mitch replies, "Your finger?" Ignoring the humor, Curly continues, "One thing. Just one thing. You stick to that and the rest don't mean …"
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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