Best Practices Never Go Out of Style
But you need to find what works best for your organization.
Mitch, like direct-response marketers everywhere, presses for more, asking, "But, what is the 'one thing'?" Curly responds, "That's what you have to find out."
What is the one thing in direct response that is going to make your income grow and your donors deepen their conviction? That's what you have to find out.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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