Best Practices Never Go Out of Style
But you need to find what works best for your organization.
STEP 2: Test. That's how you find best practices for your donor file
While some things are best practices just because they are intuitive (for example, "Use a font size that is big enough for people to read"), many others are unique to your nonprofit. You have to test your way into knowing what is a best practice.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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