Best Practices Never Go Out of Style
But you need to find what works best for your organization.
STEP 3: Keep testing. Successful fundraising is a marathon, not a sprint
After you figure out one thing that appears to be a best practice, retest it or test a variation of it. Do your donors respond better to "X" instead of "Y"? Great! But how to they respond to "Z"? This isn't an eye exam where you check minuscule changes that half of us can't even decipher. Test things that are meaningful, retest them and test new options.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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