What Do You Know?

What’s in the mail?
Before the day is out, choose four nonprofits and send each one a donation of $25. Choose two with missions similar to yours, one national one that is a prolific mailer and a fourth one that you’ve heard good things about.

Sit back and wait for their mail to come to you — and then open it, analyze it and critique it. See what catches your eye. What techniques are being used by multiple mailers multiple times? That’s often a clue to what’s working, but always filter it through your own common sense.