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Check out the websites of other nonprofits, both those similar to yours and others that are totally different. See how their navigation works, and look at where (and how often) they have “donate now” links. What about each website catches your eye or makes you confused? You may even consider making a donation to see how the process works.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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