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To be honest, you probably don’t have time to read every report and consider how you can use that information. Instead, choose a few reports that are presented in a way that communicates best to you, and then become a faithful reader of those. Understand their methodology and the limitations of their reporting.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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