Crisis Management in Fundraising
How to survive with your donor base intact.
Few of us look forward to crisis situations, and having to make hard decisions that affect people's lives is stressful. But Greg and his team did what was necessary to manage the situation, support one another and communicate honestly with their donors. Their openness and thoughtful handling provide a great model for anyone going through a challenging time.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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