Crisis Management in Fundraising

"The cold fact is that it takes money to run this organization," the director of development (whom I will call Greg) told me. "From a fundraising perspective, our goal was to assure our constituents that although this was a difficult decision, all the prudent and necessary steps had been taken.

"The process began last November," he continued. "Management did an assessment of various scenarios and determined that the potential risk was a loss of 25 percent of their income."