Crisis Management in Fundraising

Despite this potential crisis from a fundraising standpoint, "Our most important and highest concern was our students, faculty and parents," he said. "Our focus had to be doing all we could for those who are in our care. It became so easy to know what to do next once we knew the priority."

As I worked with the school to develop messaging for its constituents, I was impressed with the lengths the development staff went to in communicating with its partners. So I asked permission to share the school's learnings, as unfortunately, bad things do happen to good nonprofits, and some of us may find ourselves in a similar challenging situation at some point in our careers.