Crisis Management in Fundraising
How to survive with your donor base intact.
Manage the situation; don't let it happen to you
As noted earlier, the school began the decision-making process several months in advance of finalizing it. Staffers knew there was risk with donors, and they knew the public relations fallout could be significant.
"We wanted to make it clear that we remained a viable, vibrant charitable option and, in the best case, show that this actually strengthens the organization," Greg said. "The rumors will get you more than the reality, so we had to effectively manage the situation."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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