Crisis Management in Fundraising
How to survive with your donor base intact.
Provide an atmosphere where it's safe to have vulnerable conversations
As the management staff weighed options, made its decision and moved forward, staff members knew they were free to ask tough questions and express concerns to one another.
"These transformational events actually crystalize relationships," Greg told me. "We have a shared experience now."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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