Crisis Management in Fundraising

Reach out personally to donors most likely to react negatively
The development team identified donors who were most at risk of cancelling their support and contacted them personally. The staff members "offered ourselves up to hard questions," as Greg explained it. "In conversations, the most important thing was that I wanted to answer any questions a donor had about what we could have, should have, would have done. There is simply nothing better than walking toward the issue."