Crisis Management in Fundraising
How to survive with your donor base intact.
Limit your focus on the day-to-day events that are most important
"Every fundraising shop has to guard against over-fragmentation of its time," Greg noted. "We asked, 'What activities will have an impact on our key success factors?' That's what we focused on. By making sure they put their energies into the essentials, letting nonessentials slide so they could focus on managing the closure process and maximizing fiscal year income, the school was able to stay on track with its fundraising goals."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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