Crisis Management in Fundraising
How to survive with your donor base intact.
Remember: It will pass
"It's going to be tough," Greg stated. "But you will get through it. A few of those you think you can count on will let you down, but others will surprise you. Be steady. Be clear. It's the leadership's job to provide assurance to others. There's no way you will foresee everything (but we were sure going to try!), so you have to let it go when something doesn't work according to plan."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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