Crisis Management in Fundraising
How to survive with your donor base intact.
So, did it work?
Greg reported back to me that all but one of the at-risk donors renewed their support. The almost universal reaction from donors was, "I'm sorry you are going through this. I wish I could do more."
The staff worked to find new schools and scholarships for displaced students and the school is supporting its faculty in finding new positions. Staff members are truly emerging from this crisis stronger and more unified as a team.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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