Avoiding Potholes
Decisions in fundraising that can lead to flat results.
OK, I’ll be honest — a lot of the best practices in fundraising aren’t the stuff that makes for good conversation at a high school reunion. In fact, saying you work in fundraising can lead to the raised eyebrow and "ohhhhh …" said in that skeptical tone of voice. It seems everyone has an opinion about fundraising, and some of those opinions aren’t very favorable.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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