Avoiding Potholes
Decisions in fundraising that can lead to flat results.
In any business that involves putting a product out in public, there are critics. When Apple or Starbucks introduces the latest innovation from their research and development teams, the press showers us with commentary, sometimes scathing. Friends and family have opinions, good and bad. Let Facebook make a change, and you’ll read posts about it for days.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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