Avoiding Potholes
Decisions in fundraising that can lead to flat results.
It’s no different with our fundraising. Host an event, mail a letter or post a video on YouTube, and you’re going to get comments — good and bad. While some criticism is constructive and we can learn from it, jerking back and forth every time we hear a complaint or suggestion more likely only leads to whiplash. Instead, we need to slow down, evaluate and then proceed carefully.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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