Avoiding Potholes
Decisions in fundraising that can lead to flat results.
As a fundraiser, here are some potholes along the way to avoid.
How much is too much?
The age-old question about how often to contact a donor won’t be answered in this column — mainly because there is no one right answer. How often you communicate with your donors should be a decision based on what experience has taught you (i.e., your net income) and how well you can make your message sound fresh time and time again.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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