Avoiding Potholes

I am probably in the age range of the target donor population for many nonprofits. I don’t have “one foot in the grave and the other on a banana peel,” as the saying goes. But I do get frustrated when the nutritional information on food packaging is printed so small I can’t read it without finding a pair of the dreaded “dime store readers.” You may think I’m crotchety, but remember: I am also a donor. If your design drives me away from the message, I will become someone else’s donor.