Direct Response That Breaks Through: Capturing Attention (at Least for a Minute)

In fewer than six months, we'll know who will be the president of the United States for the next four years, the latest Olympic gold medalists will be staring at us from cereal boxes, the World Series will be over, and Valentine's Day merchandise will be on the shelves while "Silver Bells" plays over the loud speaker.
Let's face it — getting the attention of our donors is never easy, and big events that capture everyone's attention don't help. As fundraisers, we're constantly fighting against the clutter that fills mailboxes, inboxes and pretty much every other place our donors turn.