Direct Response That Breaks Through: Capturing Attention (at Least for a Minute)

For larger nonprofits, testing to find the design, teaser or subject line, copy, offer, premium, and so much else that best capture attention is standard operating procedure. But for the smaller nonprofit, budgets often won't stretch that far, and your only chance to break through to donors has to be your best effort. "Undivided attention" seems like an impossible dream these days, but these reminders can help you break in to busy lives and get donors to stop and at least consider if what you're saying in your direct-response mail, e-mail and other efforts is worth listening to.