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While we shouldn't begrudge the fundraising success of any legitimate charity, it hurts when it takes money away from us. Yet we let weeks, even months, go by without a meaningful conversation with our donors. It's hard to maintain a relationship with someone that you aren't connecting with for months at a time, even with Facebook to help us share the sometimes trivial events of our lives.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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