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There is no "one size fits all" answer here. Sometimes it's just a matter of inviting people to check out a blog or social-media page, or including your URL prominently on all your mailings. It could be a lack of interest is because what we write or post is simply boring and doesn't make the donor feel proud to be a partner in the work. And sometimes what we send out is just too hard to read.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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