Donors Need to Be Reminded That You Need Them

Question 2: Are we constantly making a good case to give?
Donors forget. They aren't focused on our mission 24/7. So we have to remind them — over and over — that we are doing important work and their gifts are needed and do make a difference. Newsletters should report on the great progress but also reaffirm that the job isn't done and there is more we can do. Direct mail and e-appeals should ask for a specific amount to do a specific thing.