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Question 3: Do we have alternatives for people who complain about hearing from us too much?
"All or nothing" is no longer an acceptable set of options. With computers to help us manage donor preferences, we can offer a wide range of options, from quarterly mail, newsletters only, no phone calls, or another arrangement that you can manage and that will please the donor who raises this concern.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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