Donors Need to Be Reminded That You Need Them

If a donor calls and says some variation of "you contact me too much; take me off your mailing list" and he or she isn't irate, you may be successful in offering the option to receive less. And let's face it — less beats "none" in the world of fundraising communication.

Some donors are deeply committed to our nonprofits. But for all the others, let's make our offers clear and even interesting, and let's give our donors what they want in terms of communication — not simply what is easiest for us to manage.