Let Others Speak For You
Getting endorsements that work . . . over and over again
Letting someone else say your nonprofit is terrific can break through to potential donors better than any of your well-crafted appeals. We all like to make good decisions - and knowing that So-and-So thinks a donation to your organization is a smart investment can be the tipping point for some potential donors.
Endorsements can "just happen," but more often than not, they are the result of proactive effort on the part of the nonprofit.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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