Let Others Speak For You
Getting endorsements that work . . . over and over again
Start small, medium or large - just start!
Sure, we would all like to have the huge name endorse our nonprofit. "If only" is fine for the first 10 minutes of an annual strategy meeting, but then it's time to get to work. Realistically, who can you secure an endorsement from?
Think about local elected officials, community leaders or respected members of the faith or business community. Who came to your recent events? Who can identify with your mission because of a personal or family situation? Who is a friend of a board member?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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