Let Others Speak For You
Getting endorsements that work . . . over and over again
Oftentimes, having a few respected endorsements paves the way for more (and bigger) ones. So begin where you can, and continue to expand. Different voices communicate better with different people, so the more endorsements you have, the more likely you are to connect with a potential supporter.
Be prepared to work for it.
Getting an endorsement may be as easy as five words: "Will you endorse our organization?" But more often than not, you have to invest some effort.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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