Let Others Speak For You
Getting endorsements that work . . . over and over again
Use terms and phrases that the person normally uses. Capturing his or her pattern of speech leads to the feeling that "This is exactly what I would say." One of the "highs" for me was hearing a major celebrity endorse an organization using the exact words I had written; it was obvious I had captured his voice and the nuances of his speech.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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